giovedì 15 aprile 2010
Zona Tortona represents the most important district of Milan Design Week "Fuorisalone", with Via Tortona, Via Forcella, Via Savona and Via Bergognone.
In this district, brands can expose their products in exclusive underground spaces, like old laboratories, old garage, old industries, private gardens and lofts. I said "exclusive spaces" because you know that "street styl"e spaces are most attractive and fascinating for a real designer than a "luxury" stand in the official fair place, so, also in this "street" area, prices for places are rise up incredibly, and it's difficult for a young designers find out money to rent a space to present is own collection.
However, have a look of some people that I meet in Zona Tortona during the second day of Milan Design Week.